768 4a8d8ef0-1f68-4021-bf42-77715176b6c4 The tipping point: how little things can make a big difference Malcolm Gladwell calibre (0.8.17) [http://calibre-ebook.com] 2002-03-14T07:00:00+00:00 SUMMARY: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Back Bay 9780316346627 eng General Social Science Political Science Philosophy Psychology Sociology Business & Economics Social Psychology Contagion (Social psychology) Causality Marketing Causation Advertising & Promotion Sociology - General Social Marketing - General Context effects (Psychology)